Your Guide to Using Social Media for Lead Generation

Your Guide to Using Social Media for Lead Generation

Lead generation is one of the toughest, but most essential parts of sales and marketing. It can’t be done as a one-off or even on a semi-regular basis. Identifying quality potential buyers is what keeps the sales agents productive and efficient. While there are many strategies for lead generation, one of the most economic and …

Continue Reading

Your Lead-Generating Website Has To Focus on the Sales Funnel

ToFu - Lead Generating Website

A carefully designed inbound marketing strategy has the ability to attract visitors and convert them into qualified leads. In order to accomplish this it is essential to have a good understanding of how these potential leads come in, progress through the marketing sales funnel, and hopefully become customers. Introduction to ToFu The top of the …

Continue Reading

5 Essential Elements of a Successful Lead Generation Page

Lead Generation Form

Web pages that are intended to generate leads for a company must be designed for the maximum appeal to users so as to encourage the person to fill out a form on the page. The form itself on the web page should also follow some design guidelines to avoid any kind of visually discouraging cues …

Continue Reading

Your Guide to Becoming a Better Salesforce User [Infographic]

Salesforce User

As a Salesforce Consultant we often hear Salesforce users say to us “I just want to use Salesforce better”. Everyone is aware of the capabilities of Salesforce and the power it can deliver but they just don’t know where to start or how it works. So we created this infographic to help guide you through …

Continue Reading’s New B2B Marketing Automation is a Big Win for Sales Reps

Sales Cloud Engage by Salesforce

It was announced today that will be unveiling new marketing automation solutions for Sales Cloud users. Intelligent Engagement Studio and Sales Cloud Engage is scheduled to be released April 2015 and is scheduled to be unveiled April 23, 2015. Salesforce will be hosting their Salesforce World Tour in Chicago on that day so it …

Continue Reading

How to Recognize Your Content’s Target Audience Effectively

Hitting the target is necessary to maximize time and budget.

If you’re planning to launch a startup business, you’ll be spending a lot of time getting to know what customers want in order for your product or service to become a hit. But before you get to that, you need to know which customers will be the receiving end of your marketing efforts. Gone are …

Continue Reading

New to Salesforce? Here is Your Guide to Getting Started


Salesforce is a behemoth when it comes to the CRM niche. It offers one of the most robust set of business management and planning tools, brining in nearly everything that can come to you — contact management, analytics, forecasting, notifications, leads and opportunities, accounts and contacts, and more. However, its cloud based powerful workflow that …

Continue Reading

The Science of Social Selling

The Science of Social Selling

‘Social selling’ is one of the most common terms used in marketing. Sellers that are able to create friendly and empathetic relationships with their buyers can successfully run their social selling campaigns. It is not necessary that sellers have to be tech savvy in order to execute their social selling plans. Even with no technical …

Continue Reading

B2B Marketing Trends You Need to Consider for Effective Lead Generation


The last couple of years have brought about some extensive changes when it comes to B2B marketing. These changes have been in terms of both tactics and strategies – all of which aim at drawing and engaging the target audience as effectively as possible. The year 2015 is no different as B2B lead generation trends …

Continue Reading

Effective Website Calls-To-Action and How They Can Work for You

Website Call to Actions

  A study at Content Marketing Institute revealed that out of a cross-section of some of the top business websites, only 30% had an effective call-to-action on the front page. This is a huge mistake, because a lack of a call-to-action risks losing business. Even after twenty years of commercial websites, an incredibly low number …

Continue Reading

5 Questions to Ask When Hiring a Web Designer

5 questions to ask when hiring a web designer

Are you thinking about getting your website designed from scratch? Or would you prefer to give your website a thorough facelift? Regardless of what your plans are, a professional web designer can help you fulfill your web design needs. However, before you settle for a particular web designer, you need to ask him or her …

Continue Reading

The 3 Step Process to Turn Leads into Clients (and the Tools You Need)

One of the most important aspects of any business is the generation of leads and the ability to convert them into sales. Lead generation is great, but unless there is a model in place that can help a company to capitalize on these leads, it does not matter how good your business is at coming …

Continue Reading

How to Grow Your Business with Salesforce Communities

Salesforce Communities

With the world business platform becoming more competitive, innovation and adoption of new technologies has become mandatory. Those who opt to remain in their comfortable zone have only themselves to blame. Adoption of new technologies and embarking on innovation may be costly to begin with but it is only just a matter of time before …

Continue Reading

11 Online and Free Tools that Will Improve Your Content Marketing

ONLINE Marketing Tools

As more and more businesses move the bulk of their marketing efforts to the online space, Google’s ranking factors change to keep pace and deliver the best content to its user base. Not surprisingly, then, everything revolves around content – as captured by Google’s famous mantra, “Content is King.” Gone are the gimmicks of old; …

Continue Reading

How Effective Sales People Turn Inbound Leads into Clients

Convert Leads into Clients

Inbound leads are usually easier deals to close, but there’s still the possibility of failure. By adhering to the following formula, you can increase your sales team’s current conversion rates so that more of your inbound leads become paying customers for your company. How Inbound Marketing Works Inbound marketing entails drawing people to your company …

Continue Reading

Search the Galvin Blog

Latest Tweets