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The Galvin Blog
Our blog serves as space for us to share news and ideas about project management, website development and interactive design. Enjoy.
Salesforce Summer ’13 Release to Focus on Mobile, Chatter, Channel Partners and More
Posted By : Gary Galvin Posted On : May 8th, 2013
Topics : Salesforce
http://www.youtube.com/watch?feature=player_embedded&v=h_46goa2sMI Three times a year Salesforce.com comes out with releases with new enhancements to the Salesforce.com platform. Recently Salesforce.com announced the release of Summer ’13. Just like each release before this one there will be a slew of enhancements all throughout Salesforce. The full feature release can be downloaded in this printable PDF. But if you don’t want to [...]
Continue ReadingCreating the Perfect Online Customer Experience
Posted By : Tom Schaetzle Posted On : April 25th, 2013
Topics : Customer Experience, Design, User Experience Design
In an age where customers are spoilt for choice, customer experience is the game changer. The importance of customer experience can never be understated, for they will patronize websites that offer the better experience. Forrester Research, in its report, “Why Web Sites Fail,” reveals that every customer with a bad experience on a site shares [...]
Continue ReadingThe Value of Marketing Automation Part Two: Developing Trust and Shortening the Sales Cycle
Posted By : Lauren Littlefield Posted On : April 18th, 2013
Topics : Business Development, Marketing Automation
In part one, we discussed how marketing automation has become more prevalent in business and the importance of linking this to your organizational strategy. Equally important is the day-to-day impact marketing automation plays in shortening sales cycles and systematically building relationships. All marketers welcome a shortened sales cycle. A shorter sales cycle means less work [...]
Continue ReadingCould Twitter be Adopted by the Emergency Broadcast System?
Posted By : Gary Galvin Posted On : April 17th, 2013
Topics : Community, Twitter
It’s tragic what happened during Monday’s Boston Marathon. All of our hearts and prayers go out to everyone involved. One of the things that truly touches all of us is how people are naturally wired to help others. When something tragic happens it is in our DNA to want to care for those around us [...]
Continue ReadingThe Value of Marketing Automation Part One: An Introduction to the Business Concept
Posted By : Lauren Littlefield Posted On : April 15th, 2013
Topics : Marketing Automation
This blog is posted by Lauren Littlefield, Director of Marketing at Right on Interactive Marketing automation has come a long way in popularity and acceptance. Sirius Decisions estimates the adoption rate of marketing automation to increase by 50 percent by 2015. But success of the marketing automation tools depends on having clearly defined goals in [...]
Continue ReadingWhy a CRM is Critical for Your Content Marketing Strategy
Posted By : Gary Galvin Posted On : April 8th, 2013
Topics : Content Development, Salesforce
The other day I had a conversation with a friend. He asked me if I saw our industry and company having to turn more into a marketing company. I explained that I don’t think we need to turn into a traditional marketing company because marketing is adopting more technology to support its initiatives. Essentially, marketing [...]
Continue ReadingFree eBook Download – Cracking the LinkedIN Sales Code
Posted By : Gary Galvin Posted On : April 5th, 2013
Topics : Business Development, Social Media, Uncategorized
LinkedIN works. For Galvin Technologies it is one of our leading online media outlets that drives in leads as well as being a great tool to build professional relationships. Recently, RainToday Contributing Editor Jill Konrath, created an eBook called “Cracking the LinkedIN Sales Code”. Essentially, Jill explains what top sellers are doing on LinkedIn that you’re [...]
Continue ReadingThe Power of Pictures Online
Posted By : Kelly Bergman Posted On : March 27th, 2013
Topics : Blogging, Content Development, Social Media, Website Marketing
Pictures have the power to evoke emotion, memories, and awaken the senses. Unlike words, it takes little effort to decipher what a picture is saying. The meaning of a picture may be just as open to interpretation as a piece of literature. Using pictures on social media and your website or blog should be a [...]
Continue ReadingCustomer Expereince Management – Part IV: Search Engine Optimization and CXM
Posted By : Kelly Bergman Posted On : March 26th, 2013
Topics : Blogging, Content Development, Copywriting, Web Development
For years, search engine optimization (SEO) was the name of the game for online success. If you performed the right tasks you would have reaped the benefits of high volume traffic. Over the past several years, search engines have become more sophisticated. To be able to attract the same traffic now takes more effort and [...]
Continue ReadingGamification in Business – Why it works
Posted By : Gary Galvin Posted On : March 22nd, 2013
Topics : Business Strategies, CRM, Project Management
“Vegas is Boring”. I don’t think I’ve ever heard someone say this but take away the competition and the money and essentially you have a bunch of games that wouldn’t interest people. Have you ever played the roulette table without placing a bet? It’s not that exciting to watch a silver ball roll around a [...]
Continue Reading6 Tips for Developing a Keyword Strategy
Posted By : Kelly Bergman Posted On : March 20th, 2013
Topics : Content Development, Copywriting, Internet Marketing, Social Media, Writing
Keywords are the words used in searching for a subject on the internet. In the early days of search engine optimization, keywords were the most powerful tool in getting your site found when search engines were not as sophisticated. Up until a few years ago, webmasters sated a large number of keywords into the pages’ [...]
Continue ReadingCustomer Experience Management – Part II: Inbound Marketing and CXM
Posted By : Kelly Bergman Posted On : March 18th, 2013
Topics : Blogging, Internet Marketing, Writing
Inbound marketing serves an important role in customer experience management (CXM). Inbound marketing is how a company advertises through blogs, search engine optimization (SEO), social media, whitepapers, videos, and other forms of content marketing. It is the main concept in generating attention to a company’s products or services online. This introduces new relationships into the [...]
Continue ReadingTips on Creating a Data Dictionary
Posted By : Allison Batts Posted On : March 15th, 2013
Topics : Application Development, Galvin Processes, Project Management, Software Engineering
Data dictionaries are repositories of information about a project’s data such as an explanation of its meaning, relationships to other data, origin, usage and formatting. Documenting key metadata will improve data validity across the scope of the project. Communication is also improved through the understanding created by the definitions in the data dictionary. Here are [...]
Continue ReadingWhat to Use After Google Reader Shuts Down
Posted By : Kelly Bergman Posted On : March 14th, 2013
Topics : Content Development, Internet Marketing, Social Media
Last night Google announced that Google Reader will be shut down as of July 1. Prior to some changes in 2011, there had been a significant social networking presence with Google Reader where people would share news stories. Many others, including myself, have used Google Reader as a tool to aggregate news into one centralized [...]
Continue ReadingHow many share buttons are enough?
Posted By : Kelly Bergman Posted On : March 12th, 2013
Topics : Blogging, Internet Marketing, Social Media
Social share buttons are an important part of a blog and content marketing efforts. They allow people who like your blog posts, pictures, or videos to share them on their social channels. This benefits the site by spreading the work of your great content with the goal of attracting new readers and potential customers. Web [...]
Continue ReadingCustomer Experience Management – Part II: Social Media and CXM
Posted By : Kelly Bergman Posted On : March 12th, 2013
Topics : Internet Marketing, Social Media
This is the second part in a series on the elements of Customer Experience Management (CXM). The use of social media channels plays a major role in customer experience management (CXM). Through the use of social media channels, such as Facebook, Twitter, LinkedIn and Google+, businesses are able to attract and engage prospective clients. At [...]
Continue ReadingSalesforce Reports Your Website Needs to Survive
Posted By : Gary Galvin Posted On : March 7th, 2013
Topics : Business Strategies, CRM, Salesforce
In order for your website and internet marketing campaigns to be successful you have to know what you are measuring and its direct impact to company revenue. But, in essence, that is easy. Most companies have metrics in place which allows them to see each closed opportunity and where that opportunity came from. But do [...]
Continue ReadingThe DOs and DON’Ts of QR Codes
Posted By : Kelly Bergman Posted On : March 6th, 2013
Topics : Content Development, Design, Mobile Web, Social Media
You’ve seen QR (Quick Response) codes in a variety of places, even if you don’t know what they are called. They are those box shaped codes you can scan with your smartphone. Usually, these codes contain a web address where you can get more information from some sort of advertisement. These codes can also contain [...]
Continue ReadingCustomer Experience Management – Part I: What is CXM?
Posted By : Kelly Bergman Posted On : March 4th, 2013
Topics : Business Strategies, Content Development, CRM, Customer Service, Social Media, Web Development, Writing
Traditionally and too frequently, businesses have separated their sales information, sales processes, marketing and internet marketing efforts. This leads to less effective and inefficient efforts across the board to attract, manage, and maintain relationships with prospective clients, leads, and current clients. Over the past few years the concept of Customer Experience Management (CXM) has been [...]
Continue ReadingSimilarities between Content Strategies and Fitness Programs
Posted By : Kelly Bergman Posted On : February 27th, 2013
Topics : Blogging, Community, Content Development, Copywriting, Writing
While browsing through the app store on my phone, I started looking at fitness apps. I had read about them and how helpful they are in getting into an exercise routine. After reading some descriptions and reviews of applications it struck me how similar a fitness program is to a good content strategy for [...]
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