I read this article in the opinion section of The New York Times the other day, and was very interested in the reactions from its readers. The article “Designing Through A Depression”, written by Alison Arieff, former editor in chief of Dwell, commanded a diverse range of comments that were either in agreement or overtly contentious.

The article discussed the influence that frivolous design can have in a time where people are cutting back on many things they once thought were a necessity.  Expensive furnishings, extravagant tech-toys, and limited editions are still respected, but omitted by the consumer… and designers’ responsibilities will now focus on client goals rather then their own.

A reader from the aforementioned article commented about his friend’s job designing dashboard instruments for General Motors. His friend had designed a speedometer that worked great at night, but was practically unusable in bright daylight.  He had said to his friend, “a great deal of time and effort has been expended to develop instruments which can be read easily and accurately under all conditions. Why don’t you put one of those in the new cars?” And his friend replied, “if we put the best possible speedometer in the cars today, what are we going to do for next year?”

I wasn’t surprised with this reply. Yes, businesses walk a fine line between providing the latest and greatest products, while at the same time withholding certain advancements to maintain a long term product line-up. Companies will always have their priorities, but designers should have theirs as well. Designers need to make sure the client knows what they are investing in will make their brand strong for years to come.

I believe the future of web design can be this bright. Ms. Arieff stated in her article that designers should aim for longer use and fewer materials. In my opinion, in this economy it also holds true for web development. While we might not build with raw materials, we do however build with ideas that shape what the end result will be. The product needs to be strategically planned for the long run; a website that exudes the brand, is communicating the goal and is easily updated.

BuyAMeter

Smart design has now become a priority because it’s quick and to the point; allowing the user to have their experience and move on with their day. BuyAMeter.org is one example in the article which I believe she used to show design has its purpose no-matter what state the economy is in, and purhaps even more critical in its current state. This site has one goal; awareness. The goal is reached by the design and functionality working together. The newspaper visually represents the information and also is a cue on how to navigate the site. The content provides an interesting point-of-view and informs the user within seconds. This site is not functionally expensive, it has no chrome, but does its job; leaving a lasting impression on the user.

Not every site is able to be as conceptually engaging, especially with consumer-based sites. No matter what the final soultion is or what the goals are, the process is the same. Web design isn’t a question of form over function; it is a question of using form to propel the function. As graphic designers our “purposeful pursuits” will be to produce something that is built to last.