I just read an article from Marketing Profs on “Cures for Eight Common Small-Marketing-Firm Ailments”

Rule #6 was “Don’t include text-message abbreviations, typos, poor grammar, and other mistakes in written communications” and it got me thinking about how powerful text messaging has become in the business community. I’m not exactly enjoying it but it seems to be something I have to adapt to. Looking back over the past year I have been able to setup appointments and even close deals via text messaging and now I am beginning to hear clients say “just text me that”.

Text messaging is becoming a necessity in business just like email is but when I read the advice about watching the poor grammar or avoiding abbreviations I could not agree more. In professional emails I am beginning to see “r” instead of “are”, “u” instead of “you” or “L8R” instead of “Sincerely”. As a society I love the fact that we can communicate quickly but stay professional and polite. Don’t treat the business community like a few friends planning a Saturday night.