In the past few weeks the Galvin website has changed a few times. I am enjoying the fact that we have turned ourselves into our own client. This is something we have struggled with in the past. But putting together solid internal processes has allowed us to do so. In our weekly marketing meeting Kiley encouraged us to make some adjustments to the website to increase activity and convert the user. The adjustments made was based off of metric reports, suggestions and marketing initiatives. Here are a few reasons for the adjustments made.
Featured Project – The user’s eyes move left to right and the intention was to quickly show the user a featured project.
Larger Font – Increasing the fonts of “Website Applications” was intended to highlight what we do.
Recent Work – As a website design and web application development company our expertise is judged by our portfolio and case studies. This is a call-to-action we want our visitors to see and take action on.
Nice work, Kiley and Travis!

Date Posted
Mar 27/09
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