DON’T FORGET.  YOUR WEBSITE WILL HAVE CONTENT.

After every website project our internal team regroups to learn what went good and bad with the project and make improvements.  It has been a recurring problem that content becomes an issue for deployment.  In our most recent project for Hendricks Power we underestimated the amount of time it would take to migrate the content from the previous website to the new website.  Our project processes are now adjusted so that we budget time for content strategy and migration.  It just seems that content is that 800 lb. elephant that nobody wants to discuss but always becomes an issue.

When managing your web projects take content into consideration, put a variance for things that can go wrong and plan accuratly so it is not rushed at the last moment.

Lastly, remember, a website relationship does not end when the project is complete.  After launch put a plan in place so content, call-to-actions and designs can be manipulated for better success.